Heineken Cider Direct

Heineken Cider Direct



THE BRIEF:  Launch a new online platform to help landlords increase their cider sales, with promotional items for sporting, food and drink led and seasonal occasions. Each asset can be personalised by the landlord using online software; they can add their logo and pub name as well as personalising dates and key messages. The items are then printed and sent to them.

MY ROLE: Lead designer across this 5 month project whilst at RPM. A calendar was created to show landlords the key opportunities throughout the year with different assets for each month. I then designed posters, social media assets, menus and web banners to be sold online. The final stage of the project was the website; I created design mock ups to show look and feel and worked with our strategy team to group the products and decide on names for each sector. These were then passed on to a development team to build the site. 
Once built we discussed usability issues and made any necessary design updates.​​​​​​​
THE OUTCOMES: The website was launched in 2018 containing a whole suite of assets for landlords and pub managers to adapt themselves on the site. These offered options for each month and key occasions.
These images show the final website; from the homepage, to specific asset pages (tent cards). I also created graphics on how to make cider and different types of apples.
Selection of posters designed for events across the year.