THE BRIEF: Holding a 2 week pop in Covent Garden over the Christmas period to help boost sales and increase brand awareness. The aim was to create an ‘instagrammable’ venue to boost social media presence as well as bring in sales from the gift shop.
MY ROLE: Main designer across the project, working with an art director to bring to life scamps and create design artwork. Designs included a festive foliage photo opp wall, a sweet reveal on the front window and all signage and menus.
THE OUTCOMES: £68k brought in over the 2 weeks and over 10,000 people through the door. 35m people were reached through social channels. The Treat Bar format will now be rolled out across other European markets.