The brief
Create brand guidelines for 4 year old Dutch botanical beer brand 'Lowlander'.
Refresh their current brand image and create their first formal brand guidelines to help
develop a more coherent brand.
Refresh their current brand image and create their first formal brand guidelines to help
develop a more coherent brand.
My role
Lead designer, developing the existing logo and designing new assets such as
beer glasses and tableware. Going through existing brand assets to figure out what works
and what doesn’t in order to refine the brand and adhere to the new guidelines.
beer glasses and tableware. Going through existing brand assets to figure out what works
and what doesn’t in order to refine the brand and adhere to the new guidelines.
The outcomes
• Creation of first set of guidelines for company use
• Refined logo
• Suite of shopper assets
• Refined logo
• Suite of shopper assets
Since then, Lowlander has become the second biggest independent new wave beer brand in the Netherlands, with a growing European market.