THE BRIEF: Create brand guidelines for 4 year old Dutch botanical beer brand Lowlander.
Refresh their current brand image and create their first formal brand guidelines to help
develop a more coherent brand.
Refresh their current brand image and create their first formal brand guidelines to help
develop a more coherent brand.
MY ROLE: Lead designer, developing the existing logo and designing new assets such as
beer glasses and tableware. Going through existing brand assets to figure out what works
and what doesn’t, in order to refine the brand and adhere to the new guidelines.
beer glasses and tableware. Going through existing brand assets to figure out what works
and what doesn’t, in order to refine the brand and adhere to the new guidelines.
THE OUTCOMES: First set of guidelines for company for use in future design work. A
refined logo and suite of shopper assets.
refined logo and suite of shopper assets.