The brief
Develop names, label designs, advertising concepts and brand worlds for a new Tanquerary gin flavour, to go into consumer research for two potential flavour routes.
My role
Design lead. Working with a junior designer, using the names and moodboards generated by the strategy team to create label designs and key visuals for each route, cherry blossom and blackcurrant. This was a fast-paced, initial stage project completed in just 2 weeks.
The outcomes
Designs were fed into consumer testing stage, along with the relevant drink samples. Designs, flavours and product names were then developed based on consumer feedback to form what is now 'Tanqueray Royale' blackcurrant gin.