THE BRIEF: Develop names, label designs, advertising concepts and brand worlds for a new Tanquerary gin flavour, to go into consumer research for two potential flavour routes.
MY ROLE: Using the names and moodboards generated by the strategy team to create label designs and key visuals for each route, cherry blossom and blackcurrant. This was a fast-paced, initial stage project completed in just 2 weeks.
THE OUTCOMES: Designs were fed into consumer testing stage, along with the relevant drink samples. Both have then been developed from here before the final release to market.