World Class Cocktail Festival is an annual week-long festival run by Diageo in cities across the world. In this project we were tasked with designing a responsive website for the festival; to help people find participating bars and event locations across the city.
My role was to create the website flow followed by the UI design. We used Glasgow as the base city and designs were later rolled out for other cities. These were then annotated and passed over to the development team who developed future features and added the 'events' page.
Creating sketched wireframes - we tried to keep the navigation as simple as possible with just 3 screens & 1 navigation bar.
A carousel photo was used for the homepage header, showing images from festivals across the world
This shows the 'events' page, where events for each city would be added with a 'book now' button. This feature was to be added later in the design process. The option for bars to enquire about holding a takeover was added to the bottom.
The participating bars page has an interactive map as well as list view; allowing the user to either filter for specific requirements or search using a postcode or bar name. When clicked, the bar is both highlighted in the list view and the pin.
The second part of the project looked at other touchpoints; menu design, in-bar touchpoints, social media posts and d-comms.
Menu designs were created for each of the world class brands. D-Comms assets were created for advertising on relevant retailer websites, offering a package deal.
This shows a mock up of various different assets created for this projects, alongside an instagram story competition concept.